Charity and Fundraising

Alex’s Work

Fundraising Milestones

The Remembrance Walk

In May 2025, Alex Neilan took on Tough Mudder London West as part of the TSD team, using the challenge to raise vital funds for UNICEF UK’s Children of Gaza Crisis Appeal. Supported by an incredible community of 144 donors, the campaign raised £12,854, helping UNICEF deliver life‑saving support to children and families in crisis.

Alex Neilan is proud to support Magic Breakfast, the UK charity working to ensure no child starts the school day too hungry to learn. Through the wider Sustainable Change community and its charitable fundraising initiatives, Alex has helped raise over £130,000 for good causes, including Magic Breakfast, helping turn collective community action into real-world support for children and families. Magic Breakfast now helps provide nourishing breakfasts that support learning and wellbeing for over 350,000 children and young people every day across England and Scotland impact that aligns closely with the Foundation’s commitment to practical, compassionate change.

Alex Neilan has proudly supported UNICEF UK through hands-on fundraising efforts aimed at helping children affected by crisis. In May 2025, Alex took on Tough Mudder London West as part of a team challenge to raise money for UNICEF’s Children of Gaza Crisis Appeal, bringing his community together to support urgent humanitarian work. With the backing of 144 supporters, the campaign raised £12,854, demonstrating the power of collective action to make a tangible difference. This sits alongside wider community fundraising supported through Sustainable Change, which has raised over £130,000 for charitable causes, including UNICEF’s appeal.

Alex Neilan’s charitable work also includes supporting the Stroke Association, helping to fund vital services for people affected by stroke and their families. Showcasing a commitment to backing organisations that provide real, practical support when people need it most. The Stroke Association exists to be a lifeline for everyone affected by stroke, offering support and resources for survivors and carers across the UK.

Tough Mudder

The Alex Neilan Foundation is proud to support the Edinburgh Remembrance Walk a gentle community event for women who have lost a partner, created to offer reflection, connection, and support in nature.

Organised by Sustainable Change in partnership with Cruse Bereavement Support Scotland, the walk follows the lower trail of Arthur’s Seat and brings widows together alongside friends and supporters, helping ease the isolation that can follow bereavement.

After the walk, attendees gather for refreshments and a guided reflection session, with time to share memories in a compassionate space.

Why it matters: it’s a simple, meaningful reminder that no one has to navigate loss alone community and movement can be powerful sources of strength.